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TestingOnline.ComTMWELCOME TO TESTINGONLINE
TestingOnline utilizes surveys conducted on the web and via email to evaluate the strengths and weaknesses of new and existing products and services from a consumer point-of-view .
TestingOnline utilizes the technology of the Internet's World Wide Web to enable marketers to determine the perceptions, attitudes, motivations and behavior of current and potential customers in an efficient and economical way.
WHAT DO WE TEST?
--Please go to Ad-Testing.Com for evaluating advertising.
--Please go to Brand-Testing.Com for evaluation of brand logos.
--Please go to Concept-Testing.Com for evaluations of concepts for new products/services and new positionings for established products.
--Please go to Conjoint-Testing.Com for an advanced method for identifying the market potential of a new product by evaluating critical attributes one at a time.
--Please go to CoverTesting.Com for evaluations of covers of magazine and other periodicals.
--Please go to Design-Testing.Com for evaluations of product label designs.
--Please go to IdeaTesting.Com for evaluations of ideas for new products/services and new positionings for established products.
--Please go to IdentityTesting.Com for evaluations of the way your company/brand projects itself to the world.
--Please go to NameTesting.Com for evaluations of brand/company name alternatives.
--Please go to MagazineTesting.Com for evaluations of content value of magazines and other periodicals.
--Please go to MovieTesting.Com for evaluations of the strengths and weaknesses of movies and other video vehicles.
--Please go to PackageTesting.Com for evaluations of current packaging design and new packaging options.
--Please go to PromotionTesting.Com for evaluations of the relative appeal of alternative brand promotions.
--Please go to ProductTesting.Com for evaluating the efficacy of products or services using a four step process.
--Please go to WebPageTesting.Com for evaluating the strengths and weaknesses of your current and/or prospective web pages..
In the past, marketers have conducted surveys via interviews either in-person; by telephone; or, through the mail. Online interviewing has very distinct advantages over these traditional methodologies:
Speed. The amount of time to complete a study from design through interviewing, tabulation and report is considerably shorter because data is inputted directly into and processed automatically and instantaneously by computer.
Cost. The efficiency of computer-conducted interviewing (rather than a using a live interviewer) results in cost savings. The ability to recruit respondents via email and for them to participate from their own home or office also reduces costs.
Convenience. Respondent's can answer questions at their own pace and on their own schedule.
Quality of Data. It has been shown that answering questions with the anonymity provided by the Internet enhances honesty and candor, maximizing the validity of the data. It is now estimated that over 60% of the U.S. population over 18 years or age representing over 85% of consumer dollars spent, has Internet access. Coupled with the higher cooperation rates obtained in online surveys, sample representativeness is enhanced vs. traditional methodologies.
Simple. All that is needed by each respondent is a standard Internet connection utilizing a standard browser such as Microsoft Explorer or Firefox.
Please E-mail Ray M. Mayeri or Harriet Mayeri With Any Questions.
December 1, 2010 - Last Updated - TestingOnline.Com
TestingOnlineTM and TestingOnline.ComTM are the property of Mayeri Research/The Internet Poll.